Is your LinkedIn profile collecting digital dust? The platform is consistently ranked #1 in the arena of acquiring highly-targeted B2B leads, so it’s time to bust out the dustpan and start making some moves. I’m going to give you 4 amazing tips on utilizing LinkedIn to generate leads, then it’s up to you to take the action.
Most LinkedIn Profiles Suck. Yours Shouldn’t.
I’d wager that you’ve put a lot of time and money into creating the brand for your company and getting a unique site that tells your story and demonstrates some of your personality. Your LinkedIn profile needs to contain the same elements. We’re limited to the ways we can be creative with our profiles, as we can’t add custom HTML to make things flashy, but we have opportunities at our fingertips to make our profiles stand out from the other 80 million in the network. Like a resume, you don’t want to go overboard in the creative department (depending on the industry you’re in), but you also don’t want to look like the generic template format. One way to accomplish this is adding an introduction video that automatically plays when people visit your profile. Utilize this feature to either give your visitor your elevator pitch, or by having one of your clients give a great testimony to your company.
Answer Questions In Linkedin Answers
Talk about an extremely useful but highly-ignored tool on LinkedIn. LinkedIn Answers is a section where people who want to ask questions about their industry go to get advice. And who’s going to come to rescue? You are. Because you’re an industry professional that provides value to the market. It is not uncommon to see professionals use this methodology to generate over $80,000 in new projects in the course of a year. Just by adding value to the market, you’re growing your books.
Create an Event on LinkedIn
Digital meet-and-greets are amazing and a lot of professionals are starting to solely to business online. However, nothing beats a good ol’ physical handshake. Combine digital and analog meetings and you’re going to create a monster network. Creating events on LinkedIn is one major move that, in my opinion, doesn’t get utilized often enough. Create a business networking event in your city and use Events application to promote it. Look into group owners in different industries that have a large following and consider having them partner with you and assist in promoting the event. Being the owner or host of these events gives you more leverage and opportunities to meet others than you would have by just simply attending the event. Make sure you’re shaking hands, exchanging cards, and telling them you’ll follow up with them on LinkedIn the following day. Take these tips on increasing your LinkedIn leads and start implementing them today. With 20 minutes a day every day for the next 2 weeks, you’ll see an exceptional spike in your inbound leads.