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Tools and Tricks for Memory Retention
by Roger On May 24, 2017

So, your memory is no good. At least that’s what you learned last week, anyway. But, as promised, there are some helpful tools to improve your memory that we’ll go over this week. So put your thinking caps on, and get reading.

Not to beat a dead horse, but we know by now that rote memorization is an imperfect system. Simply going over information repeatedly isn’t going to help anybody in the long run. But what does work? Most people have an easier time remembering information if they associate images with that information. That’s because your brain processes an image much better than repetition.

Imagery and Memorization

Last week we did a little exercise by giving you a list and telling you to memorize all the things on it. Taking that same list, we’re going to split it up into four lists of five items, and number them.

| 1. a unicorn | 6. beer | 11. chopsticks | 16. candles
| 2. electrical outlet | 7. hockey stick | 12. roses | 17. wizard
| 3. tricycle | 8. spider | 13. black cat | 18. golf green
| 4. truck | 9. baseball | 14. gold | 19. sauna
| 5. hand | 10. dime | 15. dollar sign | 20. dartboard
Now, we’re going to do something a little different than last time. With each item, we are going to really focus on an image in our mind. Don’t just skim over these things, really take your time and you’ll get the best outcome. However, make sure not to study the list for more than 3 minutes.

1. See a brilliant white unicorn with his 1 horn.
2. See the beige electrical outlet with its 2 slots.
3. See the red tricycle with its 3 black rubber wheels and a 3 year old kid on it.
4. See the truck with its 4 wheels, its 4 doors, and the for sale sign in the window.
5. See your hand with its 5 fingers.
6. See that 6-pack of beer (you choose your favorite brand).
7. See the wooden hockey stick shaped like a 7.
8. See that big black spider with its 8 legs.
9. See that round baseball being tossed around by the 9 players on the field for 9 innings.
10. See that 10 cents, the thin, silver, shiny dime.

Now that we’re halfway through the list, take a little break. Refresh each of the images in your mind once more before moving on.

11. See those thin chopsticks that look like the number 11 being pulled out of their wrapper.
12. See those 12 beautiful red roses in a bouquet.
13. See that black cat on Friday the 13th.
14. Vividly see that 14-carat gold coin (or bar or nugget or ring; you choose).
15. Take the two digits of number 15 and squeeze them together into a dollar sign.
16. See 16 flaming candles on a birthday cake. Maybe even sing the song…
17. See that young wizard with the round glasses graduating from Hogwarts at age 17.
18. See that golf green with its perfectly cropped green grass on the 18th hole.
19. See 19 sweaty guys in that sauna.
20. See that round, light-up dartboard with the 20 scoring stripes and the number 20 on the top.

Now that you’re through the whole list, just take a minute to review. Now make a list 1-20 and see how much of the list you can remember. Better than before? It’s amazing how well your mind can retain information when you do it the right way! Even though some of the images weren’t directly related to the number, you were still able to remember them. For many more exercises just like this, check out my book Train Your Brain For Success.

Charge It. Small Businesses Benefit From Credit Cards
by Roger On May 3, 2017

Having a separate credit card for your small business has many advantages. There is often a higher credit limit, many credit cards offer reward programs, and small business credit cards generally have lower interest rates than personal ones. With a credit card specifically for your small business, you can give employees a company credit card with preset spending limits. Separate accounts keep your business expenses completely detached from your personal expenses, which makes life easier during tax season. It also protects your personal assets, like your house and your car, if your business gets sued. Having a company credit card establishes proof that your business and your personal finances operate separately. Before you commit to a company credit card, understand what to look for and check out our recommendations.

Tiered or flat rate rewards systems

Tiered rewards systems offer cash back, points or miles at different rates that are determined by how the cardholder spends money. The more you spend, the more rewards you can receive. Flat rate rewards are becoming more common because they typically have better long-term benefits. With these programs, cardholders receive rewards at a standard rate. Additional cash back can be earned from making purchases in a certain category or paying your bill on time.

The Importance of APR

Another important part of a credit card is the annual percentage rate (APR). When cardholders don’t pay off their credit cards, they are charged interest that’s based on a percentage of the remaining balance. If you have a low APR, you will be charged less interest on the money in your credit card balance that you don’t pay off. In order to qualify for a low APR credit card, you have to maintain a high credit score. People with lower credit scores tend to have higher APRs. In addition to an APR, credit cards typically have other fees.

Capital One Spark Cash for Business

The Capital One Spark Cash for Business credit card offers customers flat-rate rewards. To qualify, you must have a good to excellent credit score. There are no foreign transaction fees and it offers a flexible rewards system. Since the rewards program doesn’t have an expiration date, you can redeem them for cash back at any time. The $59 annual fee is waived for the first year and there’s an opportunity to earn a one-time cash bonus of $500.

Ink Business Cash Credit Card

The Ink Business Cash Credit Card from Chase provides a $300 cash bonus when you spend $3,000 in the first three months. There’s no annual fee and 0% APR during the first 12 months. With this credit card, you can add employee cards with no additional cost. The tiered reward system is best for companies that regularly spend a lot on business expenses.

The Enhanced Business Platinum Card

American Express offers The Enhanced Business Platinum Card for small businesses that require a lot of travel. There is no spending limit and there are no foreign transactions fees. Cardholders benefit from premium travel perks on qualified airline purchases. With this credit card, travels have access to airport lounges worldwide. The $450 annual fee is intimidating but it can be written off as a business expense in your taxes. The Enhanced Business Platinum Card is a charge card, not a credit card. This means you have to pay the full balance each month.

Choosing a credit card for your small business can be intimidating but it’s an important tool to further develop your company. If you read the fine print and understand what you’re looking for, a company credit card will have many advantages for your small business.

Be There and Be Dumb: Tips for your First Day on the Job
by On April 12, 2017

Ah, the first day: racking your brain trying to figure out what the person in charge wants, worrying about the timing of your bowel movements, unpacking your crayons, and well, that was just second grade. Though you’ve hopefully graduated from wax to ink in terms of writing utensils, those same worries also come with your first day at a new job. For that reason, we decided to some advice to anyone preparing to sit down at a new desk.

Be There

The similarities between elementary school and workplace don’t stop at nerves, because a crucial key to success is similar: just be there. My dad’s take on school was always: “50% of it is just showing up.” and unpacking the phrase, you find it has some hidden wisdom. Being punctual and concentrating on being in the moment are two things that are often taken for granted, but go a long way in making a first impression. If you establish yourself as reliable, responsible, and focused in the office, regardless of your work output, superiors will see you as someone who has potential to add value to the company.

Being there also means taking advantage of the day to day opportunities to interact with co-workers. Often the toughest part of starting a new job can be finding where you fit in the office’s social environment, and being there means jumping at every chance to find out. Somebody invites you to lunch? Be there. Darts after work? Be there. Morning roller derby league on Wednesdays? Be there.

Be Dumb

Yes, everyone says it. So, why aren’t you listening? ASK QUESTIONS. The first few days in the office are a safe zone where you can clear up any confusion, and be inquisitive with the guise of being the “newbie” to protect you. It’s almost complete stupidity immunity.

Again, everyone has been told this before, so ask the questions that will separate yourself from the other recent hires. Be patient during explanations and have the courage to ask about processes. You were hired in part for your perspective, so being afraid to question how things are done is doing both yourself and the company a disservice. Now, do so without sounding like a cocky-know-it-all. Make sure you understand the dynamic, before you suggest improvements. However, getting involved in a discussion about how the company does things not shows you care enough to about what your superior is saying to apply critical thinking, but also shows your aptitude as an employee.

So, there you have it, if day one nerves have your mind racing, you can rest easy, knowing all you have to do is be there and be dumb… A few extra crayons pens might help too.

Do you Remember? Brain Boosting Tips
by On February 22, 2017
I’ve never encountered someone with a perfect memory. Not that I can remember, anyway. Everybody is a little bit different when it comes to memory retention. But there are ways to improve your memory, so you don’t have to worry about forgetting something important.

Workout your Brain 

Firstly, just like a regular workout, you need to stimulate your brain in different ways to keep it healthy. The more time you spend working out your brain, the better your memory will get. However, the activity should be something new to you, that’s how you strengthen your brain. In addition, a great brain exercise will be something that is challenging and requires your full attention. Find activities that start at an easy level, and get progressively more difficult as you improve. Most importantly, find activities that are not only challenging but interesting to you.

Workout your Body

Second, physical exercise is just as important as mental exercise. So don’t neglect the gym! Staying active will ensure that your brain stays sharp. Not only does exercise increase the oxygen to your brain, but it also reduces stress. As a general rule, any sort of exercise that gets your blood pumping is good for your brain. Also, a morning workout can help get rid of morning fog and prep your brain for the rest of the day.

Get to Bed

In order to avoid sleep deprivation, you should be getting a solid 7.5 to 9 hours of sleep a night. As a matter of fact, getting even a few hours a sleep can negatively affect your memory. For this reason, make a sleep schedule and stick to it. Don’t break your routine, even if it’s a weekend and you feel like sleeping in. Additionally, melatonin is a hormone that makes you sleepy and is suppressed by certain light. Try to avoid any sort of screen such as a TV or phone at least an hour before bed. Also, limit your caffeine intake. Needing caffeine can be a vicious cycle, keeping you up at night but then you might need it to wake up the next day.

Hang Out With Friends

Most people are pretty sociable beings. Some good news for those chatterboxes, meaningful relationships with others is very beneficial to memory retention. In fact, there have been studies that show those with the most active social calendar have a slower rate of memory decline.


Not only is stress, well, stressful, but it can also lead to memory loss. Continued stress over a long period of time will destroy brain cells. To combat this, try to focus on one task at a time and don’t forget to relax. Many find solace in meditation which has been said to actually improve memory.

Laughter is the Best Medicine 

It’s true, laughter is great for your emotional health and can help with memory retention. Learn to laugh at your embarrassing moments and share with others. Also, surround yourself with others that can find humor in everything. You know what they say about laughter being contagious.


For the most part, your diet should consist of a nice balance of fruits, vegetables, whole grains, and of course healthy fats. Eating this way is good for your brain and will help with memory retention.
Sales tips for the Startup
by On February 8, 2017
Owning your own business can be extremely rewarding. How many people do you know that wish they were their own boss? On the other hand, it’s not always easy. A lot of work gets put into owning your own business. In addition, marketing your business correctly can lead to financial success. Done incorrectly, and you may feel like you’re throwing money away. If you weren’t born a salesperson, never fear. We’ve compiled a list of sales tips for the startup.

Listening skills

First of all, listening is one of the most important sales tips. Rather than going straight into a sales pitch, let your customer talk. Sometimes, you’ll find that they need something completely different. Ask questions and listen to their answers. Consequently, you’ll be more able to recommend a product that will fit their needs. Plus, this approach is more personal, and customers appreciate that.

Build awareness

Secondly, market your product or business right away. A lot of businesses wait until their product launch day before they do any sort of marketing. Not a good idea! How do you expect to start selling right away if people don’t know anything about your product? If there is no demand, you’ll waste a lot of time and money fixing that. However, marketing campaigns before a product launch will prevent that issue.

Get Social

This section is really two parts. To begin with, take advantage of social networks. Use websites like Facebook, Twitter, or LinkedIn to make yourself known. In today’s world, people love to shop online and interact online. Talk to your customers and build relationships with them in a digital arena. Things like that don’t go unnoticed and could lead to more referrals and sales. Similarly, connect with peers and local business owners in the real world. Scope out some networking events and meet new people. The more you network, the bigger reach you’ll have for your business. In other words, become a social butterfly.

Don’t Focus on competition 

Additionally, try not to focus on the competition. That energy is better spent on your customers. There is always going to be competition, the important thing is how you handle that. Also, market the benefits of your product, not a comparison. Make sure you highlight the ways that your product will improve your customer’s life. Simply saying that your product is better doesn’t tell the user why.

Measuring success

Lastly, an important tip for startups is making sure you are able to measure the results of your marketing campaigns. If you are marketing your product blindly, there is no way to tell what’s working and what isn’t. If you’re not tracking, you could potentially be wasting money on marketing that doesn’t increase sales. For that reason, implement a way to measure your results. In addition, do some market research by running smaller campaigns. That way if they are unsuccessful you’re not spending a ton of money, but you still learn in the process.
Five Ways You are Limiting Your Success
by On December 28, 2016
Owning your own business can be very advantageous. However, getting to that point can be difficult for some people. Sometimes an entrepreneur has psychological issues that hold them back from succeeding. Let’s talk about the most common obstacles business owners face and how to prevail over them.

Financial Strain=Stress

First of all, starting a business is no cheap endeavor. The average small business can be pretty expensive, upwards of $30,000 to launch. In addition, there are operating costs that drive that price up even further. Working a steady job ensures that you get a salary and benefits. A lot of people who dream of owning a business get stuck because they are comfortable. Stepping out of that comfort zone can be stressful. Especially when you know that making money is completely reliant on you. Even more, it can be terrifying trying to estimate when your business will turn a profit. Ultimately, it’s a good idea to make sure you have enough money in the bank to cover any personal expenses. Most businesses won’t see a profit for about two years. While having two years of savings may not be practical, it could give some piece of mind.

Personal vs. Company Value

Becoming a business owner is a venture that can be extremely personal. When your business starts to flourish, it’s easy to get caught up feeling like you’re a success. But, entrepreneurship has its ups and downs. It’s not just a walk in the park. Try to separate your personal achievements from business. There are going to be many challenges along the way. A large chunk of start up businesses don’t last longer than a decade. Don’t let this fact bring you down. Make a list of all your personal achievements that are separate from your business. Sometimes it helps to remind yourself what you’re capable of in moments of hardship. Your business may not meet the expectations you set up, but that doesn’t mean you are a failure. Keeping an optimistic outlook will affect your business in a positive way.


Also, a huge enemy to the success of your business is staying at a stand still. Being an entrepreneur means you should be quick to react and solve problems. Life is not perfect. Don’t wait until you think everything is perfect down to the last detail. Sometimes, it’s better to jump in and take risks. Otherwise, you may find yourself too scared to start. Let go of the need to be perfect. It may take time to work out all the imperfections, and lessons are learned from failure. Taking action sets you up for the possibility of huge success.

Lack of Guidance

One hurdle that many entrepreneurs face is not knowing where to start. If you’ve worked a job where you had a manager, most likely they give guidance. Usually, you’d have duties you were expected to do, and a manager that would keep you accountable. On the other hand, when you’re the boss, that becomes your responsibility. A great way to stay on top of things is by making a list of duties. Keep a clear, organized schedule of all upcoming activities. You could even seek guidance from other entrepreneurs.

Exhausting Yourself

As an entrepreneur, you may find yourself working very long hours. However, this could lead to exhaustion and feeling burnt out. In turn, you may start making unhealthy lifestyle choices. Keeping yourself healthy is essential for a healthy business. If you are constantly on the go, you may skip a meal. Conversely, you may find yourself over eating. Either route could have negative affects to your health. Also, you may find that your work performance is lacking. Additionally, you could lose sleep and may find yourself skipping workouts. All of these things in combination with stress may cause serious heath problems. Try and make sure you are taking care of yourself in addition to your business. Even if it means putting work down sometimes, or scheduling a time to work out or sleep. Your doctor can also help keep you accountable for making healthy choices.
Things to teach your kids
by On November 30, 2016
Those of us with children find we are always trying improve their lives. We want the best for them. We strive to make sure they are happy, and live long fulfilling lives. Unfortunately, we have no way to guarantee that will happen. All we can do is try our best, and teach them lessons along the way.

You have unlimited potential

There first lesson you need to teach your children is this: you can achieve anything. There is no limit to what you can achieve. If you’ve set your sights on something, and are passionate about it, you will be rewarded. Teach them that it is ok to have big goals. Sometimes these goals may seem unattainable. Dream big and you can do anything. Sometimes just having a challenge is enough to push someone to work harder. In the long run, this mindset will help your children accomplish anything. You only get what you work for. If you believe you can’t do something, then you won’t be able to. Always have confidence and push for what you want.

It’s okay to fail

Do you want your children to perform better? Teach them that it’s okay to fail. In the real world, you’re going to fail at something. That’s what gives some people their drive. Being able to get past the fact that you failed is a necessary part of life. Failure is a lesson, you’ll remember what went wrong and be able to correct it the next time around. Tell your children not to be afraid of failing. Instead, teach them to embrace their failures.

Your ideas are important

Ideas are the building blocks of every entrepreneur. Good business ideas are how companies get started. In order to grow a business you need to be able to address problems, and come up with ideas on how to fix them. Conversely, don’t force ideas. Let them come naturally. Teach your children that their ideas matter, and they are important to you. Show interest in their ideas and give them your full attention. The more comfortable they are sharing their ideas with you, the more they’ll come up with. Also, their ideas will get better and better over time.

Life is unpredictable

As adults, we all know that life isn’t a straight path. Things could change at any minute. This also applies to the business world. If you are not flexible with your business, you won’t be prepared when the unexpected happens. Teach your kids that life is unpredictable, you never know what will happen. That way, they won’t hyper focus on one path or idea. If a career path doesn’t work out them, it won’t be the end of the world. They’ll be able to roll with the punches, with a smile on their face.

Take time with decisions

Every so often you’ll make decisions that seem very easy. Other times, you may need to take a little bit more time coming up with an answer. There are different ways to make decisions and not all of them are right. Decisions that children make in their lives can be as simple as choosing what to wear. But teaching them how to make healthy decisions will set them up for success. Teach them how to weight the pros and cons of each decision.

Listening is essential

Lastly, your children need to know that listening is incredibly important. In fact, it might be the most important communication skill. Your children will be able to communicate more effectively. By listening to others they will form better friendships, and in turn better partnerships. It may be hard to teach your children to listen. The most effective way of teaching is leading by example. Listen to your children, show them that you are invested in what they have to say.
Tips on Saving Time and Money While Traveling For Work
by Roger On October 1, 2016

Being a public speaker, life coach, author, business owner, and avid conference attendee, I’ve become quite acquainted with the road (or the air, depending on the mode of transportation). In my years of traveling for work, I’ve been able to figure out some great hacks on saving time and money while traveling. I’m going to share with you a couple tips I always use when booking hotels and flights, and hopefully, you’ll also be able to flip these for yourself and save a load of cash in doing so.


With sites like Expedia, Kayak, Priceline, and Orbitz it’s relatively easy to compare prices on upcoming flights and available hotel rooms. However, don’t always settle for this option. I’ve found that this is a good resolve if I need something quick and easy. If you’re allowing yourself some real time to plan your travels, I always suggest finding your favorite hotel chain and airline and sticking with them as often as possible. This allows you to open up a rewards account with them and earn yourself free hotel rooms and frequent flyer miles. On top of these, you’ll also gain advantage of other perks such as wifi access, VIP lounges and priority check-in and boarding.


I’m a fan of hotels for a lot of reasons. The convenience, the reward cards, the vending machines…but sometimes you need to travel for an extended amount of time and staying in a hotel just isn’t going to cut it. You need to be able to think, and relax, and feel like you’re at home. This is where other services like Airbnb come into play. In most cities, you’ll be able to find lodging with all the amenities of home at a fraction of the price that you would pay if you were staying in a hotel chain. Plus, in my experience, the homeowners leave you with free drinks and snacks, instead of charging you a price at 400% cost like some hotel chains.


Entrepreneurs, directors, board members and anybody with any sort of stature behind their job title seem to have this overall sense of hatred for even the word “coupon”. I’m here to tell you, you’ll save your ass more times than not by taking a few minutes to check some popular coupon sites like RetailMeNot for deals on hotels, car rentals, restaurants, and other services required when traveling. Don’t be too proud. Saving yourself $50 on a car rental for the week starts to add up when you travel as much as some of us.


I know a lot of us are used to traveling with cash instead of cards, but I suggest utilizing a credit card whenever available. Obviously, don’t put yourself into credit card debt for a Bloomin’ Onion every night, but using a card instead of cash allows you the opportunity to reap the benefits of their rewards points programs. If you’re traveling overseas for work, make sure you have a card that doesn’t have foreign transaction fees.


Chances are you don’t need that 3rd pair of shoes, or backup slacks, or 20 shirts. Fit everything you need into one piece of carry-on luggage and skip the baggage check AND baggage claim wait times. Not only will this get you to your gate quicker, and to your destination faster, it will also save you a grip of money every year on luggage fees. If you’re paying $25 per flight to check a bag, and you fly 20 times a year, you just saved yourself enough money to buy 2,500 Chicken McNuggets…or some VR Goggles. Check your airline’s website before leaving to ensure that you have carry-on luggage that meets their requirements in regards to dimensions.

Top 4 Ways to Train Your Brain For Success
by Roger On July 26, 2016

If an article like this attracted your attention, I’m sure you’re no stranger to the idea that your mind creates your life- in fact, it’s likely that you’ve heard sayings like “you become what you think about,” “what the mind of man can conceive, it can achieve,” “what you think about, you bring about” and countless others- and you probably believe them. Guess what? Me too! My clients and I have built super profitable businesses, successful careers, sizable fortunes and wonderful lives by harnessing the power of their thinking. Truly, the single greatest gift we’ve been given as humans is the ability to choose our thoughts, direct our actions and thereby harness the creative capacity of what’s happening between our ears.

But do you really know how to train your brain to make it work for you? Do you have the ability to consistently keep your focus clear, your thoughts positive and your energy level high? Or are you one of the masses who are constantly distracted, overwhelmed and exhausted? The good news is that if you’ll get a little better at these 5 things, you’ll automatically cause your brain get you better results.


Your brain is a lot like a GPS. It does a miraculous job of getting you where you want to go, but only if you give it an exact destination. One thing we know about your subconscious is that it thinks in pictures. In fact, all it knows to do is to see a picture and make you move toward it…if that picture is clear. So be specific in telling your brain what you want. A goal of “make more money” carries only a fraction of the power that “earn $100,000 or better” does. Your brain can’t see the first one, so it can’t harness its full power. Be clear in your intentions, be specific in your aims, and your brain will more automatically pull you forward faster.


Most people show up to work on Monday and either wonders what they should be doing or immediately start putting out fires. Then they do that all day every day until they collapse on Friday. They don’t run their week, their week runs them. Sound familiar? I promise, that’s a recipe for burnout and resentment. No fun. Do your brain a favor- take an hour or two over the weekend to reconnect with your goals and then create a plan for the week. My clients call this the two Hour Solution- there’s a whole chapter in my book about how to do it optimally. If you do ANY version of this however, it’s shocking. You’ll sleep better, you’ll immediately become 2-3x more productive, and you’ll actually find that you have more energy at the end of the day than at the beginning.


How do you spend the first 30-60 minutes of your day? For most, it’s jump (or drag yourself) out of bed after hitting the snooze alarm at least twice, and from there it’s a period of more stress, anxiety, rushing, and dread. It’s problematic because this period – the first 30 to 60 minutes you’re awake- sets the tone for your entire day. Psychologically, neurologically, and energetically, what happens in the first half hour of your morning will stick with you whether you like it or not. So make that time sacred. Try getting up 30 minutes earlier than normal- have a little quiet, a little bit of light exercise and maybe even a little reading. I know, what a concept, right? Take a little bit of time early in the day to only build positive energy – the effect of this is immediate and really enjoyable.


If a farmer plants corn in a field…what grows in that field? Thats right, corn….and weeds. In fact, if left unchecked the weeds will grow so aggressively as to choke out the corn. So that field needs the farmer to systematically, continuously work to keep the weeds out. Your brain is the same way – it needs you to be systematically investing time, energy and money in keeping it clear. The size and nature of that investment depends on your own situation, but your brain needs you to be systematic about caring for it. The farmer needs fertilizer, water and maybe some herbicide. Your brain needs books, audios, other positive people and maybe a coach.

These four tips are a great start for training your brain for success – you’ll find that they work quickly, they work long term, and they overflow to those around you. Try them out, and let me know the results!